The quote "Give value, give value, give value, and then ask for business" is a fundamental principle in sales and business relationships. It highlights the importance of establishing a foundation of trust and providing something of worth to potential customers or clients before making any business requests or pitches.
In the context of sales and marketing, "giving value" means offering helpful information, solutions, or resources that address the needs and concerns of your target audience. It may involve sharing valuable content, providing free advice or consultations, or offering samples or trials of your products or services. This approach is often referred to as content marketing or inbound marketing, where the focus is on building relationships and demonstrating expertise rather than pushing for a sale.
By repeating the phrase "give value," the quote emphasizes the idea that building trust and rapport with potential customers should be an ongoing process rather than a one-time effort. It suggests that when you consistently provide value and demonstrate a genuine interest in helping others, you create a positive impression and increase the likelihood of earning their business in the future. In essence, it's a reminder that successful business relationships are built on a foundation of mutual benefit and trust.