This quote conveys a sense of self-worth and entitlement to abundance. The speaker believes they merit all that they crave in life, from material possessions to loving relationships. There is no contradiction between their desires and what they actually deserve.
By boldly stating "I deserve," the quote indicates the speaker has overcome feelings of unworthiness. They recognize their inherent value as a human being and feel aligned with their authentic desires. The quote suggests the speaker is releasing any guilt, shame or hesitation in claiming what they want.
The quote inspires self-acceptance and faith that our true desires reflect our life's purpose. When we embrace our desires, we give ourselves permission to fulfill our potential. This requires shedding the notion that we are undeserving or that our desires are somehow wrong. The quote empowers us to confidently pursue the life we envision.